What is rhetorics?
Rhetorics deals with ethos, logos, and pathos. Each of these and, more importantly, all of them together make a speech/writing more effective and persuasive. I will briefly explain what using each means.
Ethos – establishment of authority and trust – if you present yourself as an expert in the field or cite reputable experts (using direct quotations in particular) or when you unite with your audience (using “we”), explain how the issue concerns you personally, tell for how long you have investigated the issue, etc., people are more likely to trust you.
Logos – appeal to logic – can be accomplished through making the speech/writing coherent, structured, introducing what you are going to speak about and making intermediate conclusions, drawing parallels between different events and phenomena, citing facts and statistics, etc.
Pathos – is an emotional appeal to the audience/readers or simply “winning their hearts” – it can be accomplished by telling a personal, funny or moving story, using emotionally colored language and literary devices such as metaphors, parallel constructions, rhetorical questions and similar.
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